Media Moves… TheMediaOnline’s weekly round up. Jacquie Myburgh Chemaly joins Times Media as editor in chief of Business Day Wanted. KRS Mobile appoints marketing specialist Gerald Steyn as senior ‘Lead Hunter’. SABC renews partnership with Vodacom Durban July. Wilderness Foundation and Boomtown combat trading in rhino horn. Spintelligent marks half-year with record after record at its African events.
Who’s moved where
Jacquie Myburgh Chemaly joins Times Media as editor in chief of Business Day Wanted
Times Media has announced that Jacquie Myburgh Chemaly has joined the group as editor in chief of Business Day Wanted.
Myburgh Chemaly is a seasoned glossy magazine editor, with 20 years’ experience in the magazine and lifestyle media industry. She has worked for all of the major media houses in SA and has extensive experience in all areas of the décor, design, fashion and lifestyle media.
Her editorship positions have included ELLE SA as well as VISI magazine, Food and Home Entertaining and Leading Architecture and Design. She is also the co-founder with Leigh Ord of the fashion charity, Vintage with Love, raising funds for childhood literacy, as well as partner in a line of contemporary handmade jewellery called The Makery. She has consulted on editorial projects and assisted several South African publishers with training and mentoring of journalists and editors. She has lectured in fashion media at Lisof, and many of the up-and-coming figures in SA’s fashion and lifestyle media are her protégés.
While at the helm of VISI, she oversaw the re-launch of VISI.co.za and drove the title’s social media strategy. In consulting with publishers as well as brands, Myburgh Chemaly promotes a 360° approach to communication, where print and digital media work hand in hand.
Myburgh Chemaly says she is delighted to be joining Wanted at a time when the Times Media Group is launching a focused “digital first” strategy.
“I look forward to working with our digital team to oversee the launch of Wantedonline.co.za and creating a media platform that talks to our readers in all areas of their lives,” she says. I am really looking forward to a newly invigorated season of Wanted as we head into the 12th year of publishing this superlative luxury magazine.
KRS Mobile appoints marketing specialist Gerald Steyn as senior ‘Lead Hunter’
Following the recent establishment of its enterprise mobile development hub, KRS Mobile, a division of Khanyisa Real Systems (KRS), has appointed Gerald Steyn as its chief ‘Lead Hunter’.
Steyn is a seasoned business and marketing professional who is now tasked with taking KRS’s enterprise mobile application offering to sub-Saharan Africa. With a shortage of skilled ‘app’ developers, especially in the enterprise sector, he believes that KRS with its in-house skills and extended knowledge of building bespoke software systems, coupled with its international specialist partners, has what it takes to bridge this gap.
Simplifier in chief of KRS and KRS Mobile, Lorraine Steyn (no relation), identified the need to appoint a senior executive to handle the demands the company is facing since launching its mobile app division. “Gerald has the requisite business experience to understand an enterprises’ fundamental business needs, while at the same time, navigate the complexities of the digital world and all the benefits it can bring.
Who’s won what
SABC renews partnership with Vodacom Durban July
The SABC has reaffirmed its partnership with the 2016 Vodacom Durban July, an annual prestigious event with superb horse racing, high fashion, elegance, fine cuisine and champagne. This year’s Vodacom Durban July will take place on Saturday 02 July at Greyville Racecourse and will be broadcast live on SABC 3.
“SABC is delighted to be part of this prestigious event. The majority of South Africans aspire to attend events such as these and in most cases do not have the opportunity to do so. SABC’s comprehensive on the ground coverage will ensure that there is sufficient reach and leverage of the event,” said spokesperson Kaizer Kganyago. “The combined power of SABC radio stations and SABC TV channels will provide a competitive advantage and bring fresh and exclusive content to the listeners and viewers”.
A number of SABC loved personalities will attend the Vodacom Durban July.
Who’s making moves
Spintelligent marks half-year with record after record at its African events
David Ashdown, MD of Spintelligent, a Cape Town-based trade exhibition and conference organiser and the African office of Clarion Events Ltd, based in the UK, says the company has had a fine year so far, and will do so in the next six months. During 2016, Spintelligent will host 15 events in the energy, infrastructure, mining, agriculture, education and real estate sectors across the African continent.
“The company is performing positively against a volatile backdrop after the first half of this year” says Ashdown, “and we are looking forward to an even busier and equally successful second half of the year, including a number of exciting launch events.”
During the second half of the year Spintelligent is hosting well-known and long running flagship events as well as launching new titles. Returning successful events include the East African Power Industry Convention (EAPIC) in September in Nairobi, iPAD Rwanda in Kigali in November and the West African Power Industry Convention in Lagos in November.
New events that will be launched by Spintelligent include the Kenya Mining Forum in Nairobi in September, the African Real Estate Summit in November in Cape Town and Agribusiness Uganda in Kampala in November. The Spintelligent Publishing division, with market leading titles that include Metering International & Smart Energy, ESI Africa, Mining Review Africa and Mining Elites, has also been growing from strength-to-strength over the last six months.
Wilderness Foundation and Boomtown combat trading in rhino horn
Rhino horn consumption in Vietnam has surged and grown to be the world’s largest recipient of both legal and illegal rhino horn from South Africa.
It’s with this knowledge that the Wilderness Foundation approached Boomtown to create a campaign to influence the youth market of Vietnam to reduce future demand.
“The South African government announced earlier this year that 363 rhinos have been poached in the first four months of 2016 in South Africa alone,” comments Cheryl Reynolds, Wilderness Foundation marketing and communications manager. “We are proud to be working in Vietnam and are encouraged by the positive response we have received.”
Between 2014 and 2015, around 15 000 Vietnamese youth from 12 international schools in Ho Chi Minh City were introduced to the crisis of rhino poaching and invited to enter the Wild Rhino competition. Out of 15 000 entries, 22 young Vietnamese won a trip to South Africa. Their first ever rhino experience, they came to South Africa to learn about wildlife conservation and species protection. Inspired by what they saw and discovered, our competition winners are now committed ambassadors for the Wilderness Foundation’s cause.
“We had to extract ourselves from our Western world and minds and use consumer and cultural insights from Vietnam to create a campaign to work in the region,” comments Boomtown MD, Andrew MacKenzie. Using peer-education, the campaign features the messages and thoughts of these youth ambassadors on posters, leaflets and other marketing materials strategically provided and positioned throughout schools. Engagement and interaction is further enabled through the Wild Rhino website and social media platforms.
“If the youth of Vietnam adopt the cause against the use of rhino horn, we have the ability to build authentic, credible ambassadors that the Vietnamese people will be influenced by and it allows them to feel like an integral part of the solution.”
By using a team of ambassadors from the Wilderness Foundation Forever Wild campaign within print advertising, posters, online and word of mouth Boomtown with Wilderness Foundation and its partner Peace Parks Foundation, can spread the message to prevent the purchase and sale of rhino horn.
The second element of the campaign uses the strong comic book culture that exists in Vietnam amongst the youth. There is always a hero who it central to the storyline who challenges evil and fights of crime. It is this cultural relevance and who the target market can positively connect to.
The Wild Rhino Initiative forms part of a broader five-year rolling implementation strategy aimed at curbing the demand for rhino horn in primary user countries such as Vietnam.
