Instagram is a powerful social media platform that offers users the opportunity to showcase their content in a visually exciting way.
Following on from our ranking of the most followed South Africans on YouTube and Twitter, we decided to rank the most followed South African magazines on Instagram.
We chose magazines instead of individuals, because we found that the same individuals who top the rankings on Twitter are generally the same as those on Instagram. Thus we shifted our focus to magazines.
Note: We only looked at consumer magazines that are Audit Bureau of Circulations (ABC) accredited. Also these are for the official accounts of the South African version of magazines. Many of them have an international counterpart with a lot more followers, but we were only interested in the South African accounts.
A dominant category
The majority of magazines towards the top of the list all come from the same ABC sector, the woman’s general category. They all connect with their followers with content that not only ties in with their magazine editorial, but which also benefits their followers.
An interesting thing to note was that the title that came top was the runaway winner, with over 20000 more followers than the one in second place.
Here are the top 39:
Followers: 6 835
Description: In the lap of luxury.
Followers: 9 750
Posts: 1 291
Description: We like to ride bikes and write about it. A ride should always end in a coffee shop.
37: rooi rose
Followers: 11 127
Posts: 1 912
Description: The official account for rooi rose magazine. South Africa’s first glossy woman’s magazine. Sinvol, Stylvol, Propvol.
Followers: 11 600
Posts: 2 279
Description: The Smart Read For Smart Women.
Followers: 12 655
Description: YOU is the biggest-selling English magazine in South Africa. Follow us for yummy recipes, juicy celeb news and behind-the-scenes fun.
34: SA Home Owner
Followers: 13 742
Description: SA Home Owner is a monthly magazine packed with luxury houses across South Africa, as well as offering décor, trend-watching and lifestyle features.
33: Runner’s World
Followers: 13 902
Posts: 1 277
Description: If you own a pair of running shoes, you’re at the right place.
Followers: 15 223
Description: South African travel magazine providing travel advice and insight on Southern African destinations and beyond since 1989. Travel like an insider.
Followers: 15 718
Description: Core SA surfing since 1976.
Followers: 15 890
Description: MAKE your world beautiful.
29: Conde Nast House & Garden
Followers: 16 865
Posts: 1 028
Description: South Africa’s finest décor magazine.
28: SA Garden and Home
Followers: 17 008
Posts: 1 166
Following: 3 886
Description: One of SA’s favourite décor and gardening mags featuring stylish homes and gardens, the latest lifestyle trends, food, entertaining, travel and more.
27: Destiny Man
Description: The DESTINY MAN brand’s all about celebrating excellence & sharing powerful business, current affairs, sports & lifestyle content & experiences.
Followers: 17 381
Posts: 1 204
Description: Africa’s Biggest Hip Hop Magazine.
25: Food and Home Entertaining
Followers: 17 530
Description: The official Instagram feed of SA’s favourite food magazine!
24: Men’s Health
Followers: 19 637
Posts: 1 076
Following: 1 560
Description: We make better men.
23: Forbes Woman Africa
Followers: 19 929
Description: The African continent’s first-ever women’s interest magazine from the FORBES stable.
Followers: 25 734
Posts: 2 081
Description: Move! is South Africa’s biggest selling women’s weekly magazine. We strive to educate and empower women while entertaining them at the same time.
21: People Magazine SA
Followers: 28 439
Posts: 4 170
Following: 1 298
Description: #celebrities #Hollywood #fashion #beauty #behindthescenes #SAfashion #glamour #reallifeSA #events
20: Good Housekeeping
Followers: 28 911
Posts: 4 832
Following: 4 561
Description: Smart solutions and inspiration for busy women who are passionate about their homes and family. ZA Lees dit in Afrikaans!
Followers: 29 090
Description: South Africa’s premium décor, design and architecture magazine.
18: Fitness Magazine
Followers: 29 692
Posts: 1 486
Following: 1 449
Description: Africa’s only dedicated female fitness magazine. Get strong, fit and lean with our expert training and nutrition advice.
17: Grazia [no longer published]
Followers: 29 869
Posts: 3 370
Description: Official Grazia SA Page. Speed with style. News with shoes. SA’s first fashion and news weekly. On streets now!
16: SA Rugby
Followers: 30 197
Posts: 1 297
Description: The magazine and website the Springboks read.
Description: #SARIEvoorbladgesig, elke Maandag om 17:30 op kykNET (DStv kanaal 144)
Followers: 32 828
Posts: 2 482
Description: Be who you want to be!
13: House & Leisure
Followers: 34 925
Posts: 2 263
Following: 1 167
Description: The pleasure of living here now.
12: Forbes Africa
Followers: 35 480
Description: Africa’s Most Influential Business Magazine.
11: Women’s Health
Followers: 38 907
Posts: 2 382
Description: Your ultimate guide in health, fitness, sex, beauty, and more. It’s good to be you!
10: Elle Decoration
Followers: 43 345
Posts: 1 407
Following: 1 550
Description: The World’s Best-Selling Homes Magazine. The Organic issue is on-shelf now.
Followers: 44 945
Description: Look Sharp. Live Smart.
8: Marie Clare
Followers: 45 224
Posts: 3 726
Following: 1 407
Description: If you’re into adult toys in the bedroom, our latest #MCTalks ‘I Like It Like That’ podcast episode is for you: apple.co/2elz3Ev.
7: Eat Out
Followers: 45 772
Posts: 1 009
Description: SA’s best guide to SA’s best food. News, great eateries, ridiculous food & hottest new spots. #EatOutBest.
Followers: 51 466
Posts: 2 592
Description: GLAMOUR South Africa’s official Instagram account. Find @GLAMOUR_sa on Twitter, Facebook and YouTube.
Followers: 56 098
Posts: 1 072
Description: Feel The Beat.
4: Kick Off
Followers: 68 319
Description: The official page of Kick Off Magazine South Africa 23 Years of Soccer At It’s Best #KickOff
Followers: 74 730
Posts: 2 955
Description: Sexy, Stylish and Spirited.
Followers: 82 201
Posts: 7 232
Description: #DoYou: Learning to accept that it’s okay to not be okay.
1: Speed and Sound
Followers: 104 365
Posts: 1 323
Description: 011 465 8223 to advertise in our world.
All data was sourced directly from Instagram and was correct as of writing.
If there is an account that is not on this list, which you feel was overlooked, please email email@example.com.
Follow Michael Bratt on Twitter @MichaelBratt8
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