The Media Online’s weekly round up of moves in media. Havas appoints joint executive creative directors. Tribeca PR promotes Nicola Honey to account manager. Tribeca cooks up a storm with SA Chefs. Black inks deal with Fox Networks Group. Boomtown scores Sarah Baartman Municipality tourism account. Conversation LAB wins Darling and Frika. DEOD brings US Entertainment Studios shows to SA. Digital signage video walls enhance adidas’ brand experience at new flagship store. Football365 scores ‘Online Media of the Year’ award. KwaZulu-Natalians raise hundreds of thousands for Toy Story. The second edition of the SABRE Awards Africa competition is now open for entries.
This week’s BIG move: Umhlahlandlela Wamabhizinisi Amancane, the Small Business Handbook, launches in partnership with P&G SA
Umhlahlandlela Wamabhizinisi Amancane, the isiZulu translation of the Small Business Handbook, has been launched in eThekwini. The English version was written by Nokwazi Mzobe, founder of Matoyana Business Solutions, with the isiZulu book done in partnership with P&G South Africa, who sponsored the translation of the book from English into isiZulu, as well as the EThekwini Library and Heritage Services who hosted the launch.
Mzobe (left) and the team at Matoyana believe entrepreneurial knowledge should be more accessible. Part of this vision includes making the Small Business Handbook available in South Africa’s indigenous languages. isiZulu was chosen as the initial translation as it is the most common language in the country, spoken by 11.9 million South Africans according to the last census in 2011.
The launch was attended by the Ethekwini Library staff; the sponsors, Procter and Gamble; members of the public; invited guests; family members and the media. Using the Ethekwini Municipalityas a venue for the launch was a good fit, as Mrs Thobela Ngidi, Head of Libraries and Heritage Services explained in her speech: “Approximately 90% of the books in our libraries are from overseas authors.”
Guest speaker, Khululiwe Mabaso, explained why Procter and Gamble partnered with Matoyana by sponsoring this book, as they prioritise the support of small businesses.
“I’d just like to thank our sponsors, Procter and Gamble for helping us turn our vision and hard work into a reality,” said Mzobe, “And for Ethekwini Municipality for trusting in our work, and partnering with us in the launch. I look forward to seeing our books in all their libraries. Lastly, thank you to the Matoyana team, who’s hard work made this a reality.”
2018 sees Matoyana getting ready to translate the Small Business Handbook into at least another three South African languages. The English and isiZulu Small Business Handbooks are available to order online at Matoyana, as well as a downloadable version via Snapplify.
People moves
Havas appoints joint executive creative directors
Havas has announced the appointment of Tumi Sethebe and Fiona O’Connor as joint executive creative directors to lead creative out of the Havas Southern Africa stable. O’Connor and Sethebe will be taking over the reins from Eoin Welsh, who will be leaving the agency group at the end of 2017 to pursue passion projects.
Speaking on the announcement, Lynn Madeley, CEO of Havas Southern Africa, bid farewell to Welsh and said, ‘We are grateful for everything Eoin has done for the Group and we will certainly miss him. His departure gives us the opportunity to flatten our structure further and become even more focused on being future-fit.
“Our people are at the core of our business and as such, we looked inside the organisation for talent that would take our agency to the next level. Tumi and Fiona have proven themselves with their incredible work ethic and are well deserving of this promotion. I’m particularly excited to see them leading the creative team and I’m positive that their different perspectives will lend our work the right amount of tension needed to maintain and continue asserting our excellence,” said Madeley.
O’Connor and Sethebe take over the reins as joint executive creative directors from 2 January 2018, and will be based at the Havas Johannesburg office.
Tribeca PR promotes Nicola Honey to account manager
Nicola Honey (left) has been promoted to an account manager at award-winning agency, Tribeca Public Relations.
Starting at Tribeca as a senior account executive in April 2016, Honey has been instrumental in achieving significant results for her clients. With a background in corporate communications and a love for consumer technology PR, Honey now manages the Epson and Logitech accounts on her team, regularly securing effective coverage in targeted media, and managing events and influencer campaigns.
She is also responsible for managing team activity for the South African Chefs Association (SA Chefs), Hollard Daredevil Run and strategic consultancy Freedthinkers.
Business moves
Tribeca cooks up a storm with SA Chefs
The South African Chefs Association (SA Chefs) has appointed Tribeca Public Relations (Tribeca) as its brand positioning and communications partner.
SA Chefs is a non-profit industry association that has represented the interests of all levels of chefs for the past 40 years. The association aims to improve and positively impact the careers of chefs and invests heavily in the development and training of individuals and members in the culinary industry.
Tribeca was approached by SA Chefs as it needed a partner to curate and communicate news of its events, updates, collaborations and successes. Before creating a communication strategy, Tribeca delved into the association’s purpose and recognised the need for a refinement of the SA Chefs brand, and what it means to members and stakeholders.
The Tribeca team partnered with The Brand Sleuth to conduct an in-depth perception audit and brand positioning investigation, which provided the necessary foundation for a successful communications strategy.
Boomtown scores Sarah Baartman Municipality tourism account
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months.
Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over 10 years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown fold,” said Boomtown business group head, Ebert Grobler. “Both teams are excited to develop the marketing strategy for the region’s tourism and welcoming visitors from far and wide to experience all the area has to offer.”
On the appointment, Thandubuhle Mgudlwa, manager: Tourism Development and Marketing for Sarah Baartman District Municipality, added: “Partnering once again with Boomtown to elevate our brand and encourage tourism to the region is an exciting prospect. We are all confident that the strategic and creative teams at the agency will create a dynamic, vibrant campaign and deliver on our objectives with their zest and insight.”
Conversation LAB wins Darling and Frika
Adding to its recent Kinky Hair win, creative agency Conversation LAB has now added two new leading hair brands, Darling and Frika, to its growing female hair care portfolio.
Conversation LAB is now the digital agency of record across the complete stable of dry hair brands for Godrej, which ranks among the largest hair care players globally.
Darling, the best-selling dry hair brand in Africa, has operations in 14 countries, whilst Frika, also hair extensions and wigs, enjoys a premium positioning in the South African market and is the market leader in key accounts in organised retail.
The agency will be responsible for developing, implementing and tracking a multi-layered digital eco-system for both brands including management and development of all content across a range of social media platforms, websites and mobile sites, fully optimised for the huge search market as well as influencer engagement. It will offer a full end-to-end digital solution for Godrej SA’s dry hair care portfolio.
Commenting on the new business win, Samantha Hewitson, account director at Conversation LAB said: “Research constantly shows that the hair care category in Africa is one of the most competitive consumer businesses, and we at Conversation LAB are always up for a challenge. We are excited about continuing to grow market share for both Darling and Frika and further entrench them as household names on the continent”.
Black inks deal with Fox Networks Group
Entertainment platform, Black, has signed an agreement with Fox Networks Group (FNG) Europe & Africa to deliver premium linear and video-on-demand content from one of the largest entertainment companies in the world, 21st Century Fox. Black, the new innovative entertainment service, will be available on Android and iOS via apps, will have its own set-top box and will also be available through web browsers.
“We are exceptionally excited to have signed this momentous deal, which will add to the premium content already available on the black platform,” says Black’s chief executive of content, Surie Ramasary.
The deal brings a raft of premium linear and nonlinear services to Black including eight distinctive channels and FOX+, the new on-demand service that will be launching in South Africa for the first time.
Offering full seasons on-demand to Black subscribers, FOX+ provides unparalleled on-demand access to key shows from the vast TV content library of 21st Century Fox. The new service brings some of the best in drama, comedy and animation from the critically acclaimed 21CF studios; 20th Century Fox Television, fox21 television studios and all FNG Global shows. Launching with select seasons from five of the most iconic programmes from the past ten years, FOX+ will be adding new shows and seasons every month, meaning there’s always something fresh and entertaining to watch.
Making moves
DEOD brings US Entertainment Studios shows to SA
Internet TV service Digital Entertainment on Demand (DEOD), by Discover Digital, is bringing a range of entertaining new programmes to South Africa through a content partnership with Los Angeles-based Entertainment Studios.
Taryn Uhlmann, executive head: content at Discover Digital, says the Entertainment Studios programmes to be launched on DEOD include a mix of stand-up comedy, shorter form comedies, sitcoms, daytime and reality TV series and courtroom reality programmes to extend DEOD’s overall offering and market reach.
Founded by popular US comedian Byron Allen in 1993, Entertainment Studios is a fully integrated global media production and distribution company with eight HD networks, dozens of first-run syndicated shows, over 5 000 hours of HD programming, a film distribution company and a podcast network.
In addition to Entertainment Studios, Discover Digital has extended its TV channel offering for local viewers. The company has acquired two new international news channels, the German Deuche Welle, Turkish TRT World and three Inspirational channels including GODTV, Sonlife and Inspiration TV. For a richer customer experience, Discover Digital has created a freely accessible OTT TV zone on DEOD. These channels, in addition to existing DEOD channels France 24, Russia Today and Al Jazeera, are all part of a new free TV Channel section and are available to customers on DEOD.TV, without the need to register.
Discover Digital MD, Stephen Watson, said: “The free-to-air News channels, providing global perspectives on breaking news, business, economics and culture, are available on the go and in one place on the ‘TV in your pocket’ ensuring audiences stay abreast of current affairs without skipping a beat, while the inspiration-themed channels offer a mix of gospel, religious, motivational and educational programming. We believe it is a fundamental right for people to have access to free global news and we also have a drive to make premium content easily available and accessible to all, and this move speaks to both these core principles”
Digital signage video walls enhance adidas’ brand experience at new flagship store
Moving Tactics recently worked with adidas to install two video walls at their new flagship store in Sandton City Shopping Centre in South Africa. They collaborated on the retail design solution so as to create a unique and eye-catching focal point to engage with and attract customers into their store. Video walls are being used more often as an integrated part of retail storefront window displays to draw in customers and actively show the product in motion.
“As a brand leader in athletic footwear and clothing, adidas wanted to make a big impression on shoppers and draw them into their new flagship store in Sandton. To achieve their vision, Moving Tactics installed two video walls in the storefront window display, one on each side of the store entrance.
A video wall is a great way for retailers to capture shoppers’ attention and give them a feel for the brand before they even enter the store”, says Chris Day, managing director at Moving Tactics. The video wall content is managed and updated remotely from Moving Tactics’ offices in Cape Town, where updates or changes can be done in an instant.
Football365 scores ‘Online Media of the Year’ award
Football365.com, a division of Planet Sports, operated by the Cape Town headquartered Ole! Media Group, has been crowned the winner of Online Media of the Year at the 2017 Football Supporters’ Federation Awards – the democratic organisation representing the rights of fans and articulating the views of football supporters.
Named among a strong field of contenders including OptaJoe, Copa90, Spencer FC, David Squires and uMAXit Football, Football365 emerged as the victor of a public vote at the awards ceremony in London earlier this week.
The honour comes one year after Football365’s Daniel Storey was crowned FSF’s Football Writer of the Year following his wonderful work that has since been published in the book Portrait of an Icon.
Cheering from the sidelines in Cape Town, group CEO, Deseré Orrill said: “We’re delighted for the team at Football365. They’ve built up an incredible product, which reflects in the award they’ve received from the people that matter – their fans, over 3 million of them. Very well done to them.”
KwaZulu-Natalians raise hundreds of thousands for Toy Story
The people of KwaZulu-Natal have pledged R749 631 in an amazing display of generosity during this year’s Toy Story Corporate Challenge Day, at Gateway Theatre of Shopping. In the twelve hour drive to raise funds celebrities and radio personalities joined forces by taking calls for East Coast Radio Toy Story, in partnership with Game
Celebrities that gave of their time to man the phone lines included the likes of; Kelly Khumalo, Khaya Dladla, Jessica Nkosi, Kyle Deutsch, the members of Gangs of Ballet and December Streets, Carvin Goldstone, Jem Atkins and Sharks players Kobus van Wyk and Jean Droste.
Jessica Nkosi, who stars in Isibaya says of her involvement in the day, “It’s been eye opening at the fact that people are so kind and I am amazed at how much money has been made in one day.” Actress Kelly Khumalo says she was also so glad to be a part of the Corporate Day, “We are contributing to such a good cause and being able to be part of making a difference in children’s lives has been such a heart-warming experience for me.”
Donations towards Toy Story can still be made one of the following ways:
You can drop off a new toy at any Game store or make a cash donation via the following means:
East Coast Radio Charitable Association
Bank: FNB Commercial
Branch: Gateway
Branch number: 25 01 08
Account number: 622 224 283 37
Reference: Toy Story 2017
Diary
The second edition of the SABRE Awards Africa competition is now open for entries
The Holmes Group is partnering with the African Public Relations Association on the second edition of the SABRE Awards Africa. The competition is now open for entries, and the winners will be recognised at a gala dinner during the 2017 APRA conference, which will take place in Gabarone, Botswana, next May.
The SABRE Awards, which recognise Superior Achievement in Branding, Reputation & Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia. The winners from those regional competitions are eligible for the Global SABRE Awards, which recognise the best PR campaigns from more than 5 000 entries around the world.
APRA president Yomi Badejo-Okusanya added: “APRA is delighted to be partnering with The Holmes Group in this second year of the SABRE Awards Africa. Recognition of the quality work being done across the continent of Africa is important to the continued growth and upliftment of the industry and we want to showcase to the world that Africa is rising.”
The dedicated SABRE site is now open and accepting entries. The deadline is December 15, although late entries will be accepted until January 29 with payment of an additional fee. A complete list of categories for the African competition can be found here, with tips for successful entries here.
