Ads24 wins recognition at the prestigious Global Media Awards, McDonald’s scores Social Grand Prix at WARC Awards, DNA Brand Architects clinches success at Gold Quill Awards, Zimbabwe poised for inaugural social media awards, Finalists announced for PR Daily’s Awards.
This week’s BIG news: Ads24 wins recognition at the prestigious Global Media Awards
Ads24’s Food for Thought event took the Best in Africa Award for its inaugural 2017 Food for Thought at the prestigious Global Media Awards in Washington DC on Monday evening. In addition, Ads24 was awarded honourable mentions in three categories:
- Best use of an event to build a news brand: Ads24 Presents Food for Thought
- Best Idea to Grow Advertising Sales or Retain Advertising Client: Ads24 Diski
- Best Marketing Solution for an Advertising Client: Ads24/Phumelela Soccer 6 Multi-Platform Campaign
“We are incredibly proud to have received these accolades, in particular the Best in Africa Award. It is in Ads24’s culture to interrogate the trends that we see locally and internationally before coming up with unique solutions that speak directly, and with integrity, to our relevant markets,” said Ané Honiball, GM of Ads24. “So to get this kind of recognition from an international panel who reviewed some of the world’s best entries is an honour in the extreme.”
Marise van der Lith, Ads24’s brand manager added, “Aside from the obvious excitement of being recognised, accolades, such as these from INMA, provide us with important feedback that helps us to continue to create and grow innovation and excellence in the industry.”
McDonald’s wins Social Grand Prix at WARC Awards
A campaign by BBDO China for fast food chain McDonald’s won the Grand Prix in the Effective Social Strategy category of the 2018 WARC Awards.
The category is for marketing initiatives that have successfully linked social strategy to business success.
To read more about the achievement, published by WARC, click here.
DNA Brand Architects clinches success at Gold Quill Awards
Just weeks after its impressive showing at the PRISM Awards, DNA Brand Architects received another global recognition at the prestigious International Association of Business Communicators (IABC) Gold Quill Awards Gala, for their Steers Respek Nation campaign.
The campaign took home the coveted Gold Quill Award of Excellence in Communication Management in the category of Customer Relations. The campaign, celebrated culture through an innovative collaboration with South Africa’s leading voice for urban culture The Plug Magazine. In celebration of the launch of the all new Rib King Burger, DNA Brand Architects partnered with the publication and curated a visual series that payed Respek to the country’s hottest emerging rappers ultimately driving a movement that became the brand’s most successful PR campaign ever.
“It truly is an honour to be recognised among the world’s top brand communicators” said DNA founder and chief architect Sylvester Chauke. “DNA at its core is an organisation driven by the desire to make wow stuff happen for brands with an unstoppable hunger for greatness. We are privileged to work with clients like Steers who allow us to find innovative and impactful ways to resonate with their millennial consumers,” he concluded.
Zimbabwe poised for inaugural Social Media Awards
August will see the very first Social Media Awards for Zimbabwe, organised by Tribe of Influencers.
The Awards aim to celebrate brands that are producing innovative content on social media platforms and recognise individuals who are excelling with their own social media promotion.
To read more about the Awards, published by Chronicle, click here.
Finalists announced for PR Daily’s Digital, PR, and Social Media Awards
From 100 organisations, entries have been whittled down to the finalists in PR Daily’s 2018 Digital, PR and Social Media Awards.
Innovation and standing out are the two most important criteria used to judge these Awards and the winners will be announced later this month.
To see the full list of finalists, published by PR Daily, click here.
The Awards Wrap is published every Tuesday in our newsletter. Please send all awards news to michael@wagthedog.co.za.
