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Awards Wrap: FM AdFocus jury revealed and entry deadline extended, Effie Awards announce 2022 jury

by TMO Reporter
August 30, 2022
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The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry.

FM AdFocus 2022 jury announced

Faheem Choudry

The FM AdFocus Awards have announced their jury line-up for 2022. Financial Mail has confirmed the deadline for entries for the 2022 AdFocus. It has also announced the extension of its deadline for entries to  8 September.

“Due to the volume of demand of this year’s entries, the decision was made to extend the deadline to give all applicants the time they need to ensure they get their entries in,” said 2022 Jury chair, Faheem Chaudhry.

As is tradition with the awards, several new jurors join second-term jury members as they determine this year’s winners.

The new jury members include:

  • Zanele Zwane, managing director of Duke
  • Firdous Osman, managing director of Saatchi & Saatchi
  • Nimay Parekh, chief digital officer, King James
  • Merissa Himraj, chief executive officer, Wavemaker
  • Wandile Collins, founder and chief strategic officer, Black Swan
  • Sharon Keith, marketing director, Heineken
  • Ana Carrapichano, founder and owner, Mediology (served on the AdFocus media jury in 2021)

They join second-term jury members:

  • Faheem Chaudhry, managing director, M&C Saatchi Abel Jhb (AdFocus jury chair 2022)
  • Gillian Rightford, founder, AdTherapy
  • Lebo Madiba, founder, Powerhouse PR
  • Luca Gallarelli, group chief executive officer, TBWA
  • Warren Moss, founder and chief executive officer, Demographica

Chaudhry says this year’s jury is made up of an exceptional group of industry leaders from across a variety of companies. “On the jury, we have agency chief executives across through-the-line, media and public relations agencies as well as industry consultants and clients, all of whom have a wealth of experience both locally and internationally. This jury brings true diversity of thought to the judging room and I’m looking forward to the robust debates that will in the end decide the agencies most worthy of being named agency of the year,” he says.

The AdFocus judging process will be slightly different this year. In previous years, a separate media jury adjudicated the media agency entries. This year the media categories will be adjudicated by the main jury.

Chaudhry explains, “Media agencies form a critical part of our industry’s landscape. We wanted to bring the debate and discussion around the media industry into the main jury for two main reasons. The first is so that the media industry is represented on the main jury and benefits from all the core discussions that will take place across all categories.”

He adds that this is also to ensure that the media award is judged by a cross-functional set of jurors who interact with media agencies and experience media agencies from different angles.”

All information submitted by agencies is protected by the Protection of Personal Information Act (POPIA). The Agency Group of the Year entry requirements has been amended to reflectthis.

 To enter the 2022 AdFocus Awards please register on the AdFocus website: www.adfocus.co.za The winners will be announced on 23 November 2022.


Read more: Integrating creativity is no longer a luxury.  Nkgopoleng Moloi on the role of creativity in awards


 Effie Awards South Africa 2022 judges revealed

The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme  will be announced at the gala awards ceremony to be held in Johannesburg on the 27 October 2022

Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work. Members of the jury as announced have extensive experience in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing.

Mathe Okaba

“We are absolutely thrilled at the calibre of judges for this year’s Effie Awards. As a collective they represent a truly diverse and representative selection of the entire sector, consisting of top-level, experienced professionals on both client and agency side. The individuals entrusted with awarding cases represent a variety of advertising and marketing disciplines, key to an effective and equitable process,” says Mathe Okaba, ACA CEO.

Round one of judging to select the shortlist has been completed with the second round scheduled to take place on 24 August. During the second round, all shortlisted campaigns which have proven to be effective and having achieved marketing objectives will be evaluated by a second group of judges. Round two of judging will identify those campaigns that will be recognised as having achieved finalist status and those deserving of being awarded a highly respected Effie Award.

The Effie Awards’ top honour, the Grand Effie, will be judged by a third jury. The Grand Effie judging panel consists of C-Suite representatives, tasked with awarding the most effective campaign of the year. Grand Effie winners are drawn from cases adjudicated in round two as Effie Gold winners.

The full panel of Effie Awards 2022 judges is as follows:

JUDGEDESIGNATIONAGENCY / COMPANY NAME
Amy HarperSenior Digital StrategistWunderman Thompson
Angie HattinghStrategic Planning DirectorSuperunion
Arisha SaroopManaging DirectorThe Media Shop
Atiyya KarodiaStrategy DirectorVMLY&R
Avik SarkarMarketing DirectorKellogg’s SA
Babalwa NyembeziIntergrated Strategy DirectorWunderman-Thompson
Beyers van der MerweChief Executive: MarketingPEP
Bongani ChinkandaManaging DirectorThe Brave Group
Brandon GovenderIntegrated Executive Creative DirectorJoe Public United Durban
Brenda KhumaloFounder & Managing Director LobengulaLobengula Advertising
Brendan HoffmannExecutive Creative DirectorJoe Public CPT
Bridget HarpurHead of MarketingVolkswagen SA
Brunella BoamardLead: Brand Integration/ExecutionAbsa
Bruno CosentinoCMO Africa AB InBevAB InBev
Buli NdlovuExecutive Head of Marketing: Retail & Business BankingNedbank
Candice GoodmanManaging DirectorMobitainment
Carl UngererHead of digitalMediology
Carol Anne GallarelliGroup Managing DirectorOFyt
Daniel SteynHead of StrategyMullenLowe
Danny de NobregaManaging PartnerKilmer & Cruise
Danny GreeffDigital Media OwnerRebelRebel
Dashni VilakaziManaging DirectorsThe Media Shop
Deborah WhitlockHead of Intergrated StrategyJoe Public
Derek ColesManaging DirectorMcCann1886
Dono WhiteStrategic Planning DirectorVMLY&R
Einstein MwaitaCreative DirectorWetpaint Advertising
Elizabeth MokwenaMarketing DirectorUnilever
Ethel RamosManaging DirectorAvatar PR
Gabi BernsteinStrategy DirectorGabi Bernstein Cosulting
Grace CooperSenior StrategistVMLY&R
Ille PotgieterManaging DirectorM&C Saatchi Abel
Isla PrentisIntelligence LeadPark Advertising (Tirisano)
Ivan MorokeCEOKantar
Jabulani SigegeExecutive Creative DirectorMachine
Jaco LintveltIndustry ManagerGoogle
Jason HarrisonCo-Founder & Group Managing DirectorM&C Saatchi Abel
Johanna McDowellFounder and CEOIAS Agency Selection
Justine DrakeExecutive Content DirectorJohn Brown Media
Kagiso MothapoSenior StrategistBrave Group
Katinka PretoriusManaging directorSunshinegun
Katlego MoutlanaChief Strategy OfficerPromise Group
Kevin NdinguriManaging DirectorUM Africa
Koo GovenderCEODentsu SA
Leigh TaylerIntegrated Strategy DirectorJoe Public
Lesego KotaneManaging DirectorKing James
Lesego MoagiMarketing Group ExecutiveThe Building Company
Louise JohnstonManaging DirectorGrey Advertising Africa
Lynne KrawchukVP PR, Media Relations and DigitalAPO Group
Makosha Maja-RasethabaPartner: Head of StrategyM&C Saatchi Abel
Marc AshwellHead of Integrated MarketingRMB (Rand Merchant Bank)
Maxine Selmer-OlsenStrategic PlannerGrey Advertising Africa / WPP Team Liquid
Megan MitchellPR & Influence DirectorOld Friends Young Talent (OFyt)
Mia RoetsExperience Design DirectorJoe Public
Michael PearceManaging PartnerMediology
Mogorosi MashiloFounder & DirectorTrendER
Mosala PhillipsChief Marketing OfficerOld Mutual
Natalie BothaCreative & Media Director KantarKantar
Nkululeko VilakaziCreative DirectorOliver Marketing (Ustudio)
Parusha PartabGroup Strategy DirectorWunderman Thompson
Quanita SalieGeneral ManagerMetaMedia
Raphael Janan KuppasamyArt DirectorJoe Public
Robert GraceCo-founder & Head of StrategyM&C Saatchi
Rosemary BaronettiStrategy DirectorKing James
Sadika FakirIntegrated Media & Digital DirectorTiger Brands
Samantha CondonClient PartnerDemographica
Sapho DlangamandlaCEOKanaka
Sarvesh SeetaramDirector: Corporate and Group Marketing StrategyTiger Brands
Shehan SamarasinhaDirector / Chief Strategy OfficerTriad
Shelley AtkinsonExecutive Creative DirectorMurmur
SJ NaudeExecutive Creative DirectorMurmur
Talent RupapaDigital PlannerMetaMedia
Thabang SkwambaneGroup CEONahana Communications Group
Thabiso LawrenceSenior Strategic PlannerWunderman Thompson
Theo SpencerManaging Partner AfricaOliver Marketing (Ustudio)
Thulani SibekoChief Brand and Marketing OfficerStandard Bank Group
Tshiamo TladiHead of Strategy: Retail & ShopperKing James Group
Wendy BedforthBrand DirectorAB InBev
Wendy BergsteedtGroup Head of MarketingCoronation Fund Managers
Xavier OlivierFounder & Managing DirectorDark Matter
Yasmin KathoriaBrand Growth DirectorKantar Consulting
Zayd AbrahamsCMO / Financial ConsultantFNB
Zizwe VundlaMarketing & Innovation DirectorDiageo South Africa
Zumi NjongweConsumer Communication and Marketing DirectorNestle ESAR

SAMRO congratulates Zakes Bantwini and Kasango for scooping the SAMRO Highest Airplay Composer Award at the South African Music Awards

The Southern African Music Rights Organisation (SAMRO) has congratulated Zakes Bantwini and Kasango for walking away with the Highest Airplay Composer Award at this year’s South African Music Awards (SAMA 28) – the industry’s most coveted event.

The duo received the award for their single Osama” a highly anticipated track released towards the end of last year, from Bantwini’s third studio album, Ghetto King.

This year’s SAMRO Highest Airplay Composer Award was once again sponsored by SAMRO and was awarded to the composer who achieved the highest airplay on broadcast platforms such as television and radio.

Airplay figures are based on data collected by SAMRO and shared with the Recording Industry of South Africa (RiSA), which organises the SAMAs. SAMRO’s primary role is to administer performing rights on behalf of its members, which it does by licensing music users.

As an organisation, SAMRO is proud to count such highly talented music creators among its members and is happy to see that their work and creativity have received the recognition that it deserves.

ooba Ranked as Top Gender Empowered Company

Nikki Mbengashe.

At ooba, women are not the exception. The company believes that women belong in all places where decisions are being made.

They are proud to share that this commitment to female empowerment, in all aspects of their culture, has resulted in ooba being ranked as one of South Africa’s Top 100 Gender Empowered Companies.

This certification was awarded in recognition of their continued efforts to actively create initiatives that sustainably celebrate and uplift women and organisations contributing to gender empowerment. The criteria ooba was assessed on included:

–       ooba’s high % of Female Ownership, Shareholding or Partnership.

–       ooba’s high % of Female Executive Directors.

–       ooba’s high % of Female Employees.

–       ooba’s high % of Female Senior Management.

–       ooba’s high % of Female-Empowerment Company Policies.

–       Their Women-Focused Skills Development Initiatives.

“77% of our staff is female with women holding 64% of management positions,” says ooba Group COO Nikki Mbengashe. “This commitment to gender diversity allows us to do business differently as we focus on building relationships with our customers, partners, and various stakeholders.”

ooba’s diverse range of employed women has encouraged change internally and ensured that equality in the workplace is upheld.  Many of the women working at ooba were not born in the homes owned by their parents therefore it’s a key driver for them to change that narrative for future generations.

One such driver of change is ooba’s Head of Alternative Distribution and Product, Jackie Smith, who was recently announced as one of Real Estate Investor Magazine’s Most Inspiring Women in Property.


Tags: advertisingawardsEffie AwardsFaheen ChoudryFinancial MailFM AdFocus awardsjuryMathe OkabamediaoobaReal Estate magazineThe Media Online

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