• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Agencies Media agency

Unlocking Africa’s fintech potential

Insights from Dentsu and McKinsey shed light on a rapidly burgeoning market.

by TMO Contributor
April 2, 2024
in Media agency
0 0
0
Unlocking Africa’s fintech potential

Projections indicate that African fintech's could multiply their revenues eightfold by 2025/Freepik.com

Share on FacebookShare on Twitter

In all honesty, I have always had an intellectual crush on the McKinsey reports and having eagerly poured over their latest report and absorbed it almost word for word, I want to share the following insights.

While dentsu used different words and different angles to review the markets, we are definitely on the same road in Africa, our continent of vibrant cultures, diverse landscapes, and untapped potential is now witnessing a financial revolution driven by technology.

McKinsey has recently released its report on FinTech in Africa. It’s great to see that when we released our own in-depth reports in late 2023 on The Future of Finance and Payments and Future of Fintech in Keyna, to note how on the pulse we are.

And how our hands on experience in our 11 African markets shows our understanding and experience of these fintech burgeoning markets and how we find workable African solutions to African problems and become part of our clients brands with them as we grow business in Africa.

In these reports, we delve into the dynamic realm of African fintech, uncovering trends, challenges, and opportunities that could redefine financial services for millions.

Rapid growth and resilience: Despite infrastructural hurdles and socio-economic disparities, African fintech companies are thriving. In 2020, they accounted for nearly half of all tech startups on the continent.

These agile players have demonstrated resilience, adapting to local contexts, and addressing unique challenges. Their revenues range between $4 billion and $6 billion annually.

Investment hotspot: Investors are flocking to Africa’s fintech scene. Deal sizes are increasing, and funding is pouring in. The sector’s growth trajectory signals a promising future for African economies.
Venture capital firms, impact investors, and even global giants recognize the immense potential. They’re betting on fintech to drive financial inclusion and economic empowerment.

Digital transformation and the cash conundrum: Despite technological advancements, cash remains king in Africa. Approximately 90% of transactions still occur in physical currency.
This presents a golden opportunity for fintech innovators. By digitising payments, remittances, and lending, they can revolutionise financial services. Imagine the impact of moving from cash to digital wallets!

The eightfold revenue leap: Projections indicate that African fintech’s could multiply their revenues eightfold by 2025. As smartphone penetration grows and internet connectivity improves, the stage is set for transformative leaps.

Mobile money, microloans, and peer-to-peer lending platforms are gaining traction. These innovations empower individuals and small businesses, bridging gaps left by traditional banks.

Diverse landscape: The fintech landscape varies across countries. Let’s explore:

  • South Africa: A mature market with sophisticated financial services. Here, fintech’s focus on enhancing existing systems.
  • Nigeria: A bustling hub of innovation. Fintech’s tackle challenges like remittances, payments, and credit access.
  • Kenya: A pioneer in mobile money (thanks to M-Pesa). Kenyan fintech’s lead the way in financial inclusion.
  • Egypt: An emerging market with immense potential.

Africa’s fintech journey is akin to a symphony—diverse instruments playing in harmony. As we witness this crescendo, let’s celebrate the pioneers, the dreamers, and the disruptors. These reports invite you to explore further, to engage with the data, and to envision a financially inclusive Africa.


 

Tags: Dentsudentsu AfricaEgyptfinancial technologyFinTechKenyaMcKinseypayment systemsSouth Africa

TMO Contributor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

Recent News

Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?