In a year marked by rapid evolution in digital journalism, Legit.ng, Nigeria’s leading digital news organisation, has emerged as a trailblazer, clinching the Best Use of AI in the Newsroom award at the renowned Digital Media Awards Africa 2025, hosted by the World Association of News Publishers (WAN-IFRA).
The winning initiative, titled Hausa AI News: Amplifying Indigenous Voices with Technology, is a bold step in tackling a longstanding challenge in Nigerian media – the underrepresentation of indigenous languages.
At the heart of the project lies a powerful idea: What if AI could not only speed up journalism but also help underserved communities access reliable, relevant news in their native tongue?
Giving Hausa a digital voice
In June 2024, Legit.ng launched an AI-powered newsroom operation focused on producing high-quality news content in Hausa, one of Africa’s most widely spoken indigenous languages. Through a combination of machine translation, AI-assisted fact-checking, and editorial oversight, the platform dramatically cut production time—from one hour per article to just 30 minutes—while increasing content output and readership.
“This project is not only about efficiency; it is also about access. It addresses respect for language, culture, and identity,” said Rahaman Abiola, Legit.ng’s editor-in-chief.
“We wanted to show that AI can do more than just automate. It can amplify the voices that have long been widely left out of the digital conversation. This award is a win for every Hausa-speaking individual who deserves quality journalism in their own language.”
The power of ethical AI
WAN-IFRA’s jury praised the project for its responsible and human-centered implementation of AI, noting that Legit.ng ensured AI “does not replace journalists but, instead, enables them to serve people in more ways.”
From debunking fake election news in real time to crafting culturally accurate translations, the initiative has set a new benchmark in using AI not just as a tool, but as a newsroom ally.
Rocío Valderrábano, WAN-IFRA’s digital revenue network project manager, extended her congratulations on behalf of the WAN-IFRA team, saying, “Legit.ng’s work and dedication have truly amazed us. This recognition highlights your work’s quality, innovation, and impact within the news media industry. We look forward to seeing more from Legit.ng in the years ahead.”
A new chapter in journalism
In addition to improving content production and accuracy, the initiative led to a 6% growth in Hausa story output within its first month of launch, an 18% increase in page views, and a 55% rise in user engagement time, further proving that readers are not only hungry for news, but they’re also hungry for news that reflects their voice.
Speaking on the strategic vision behind the project, Felix Imoh, Legit.ng’s oublic relations manager, shared, “There is often a temptation to see AI as a threat to journalism. But at Legit.ng, we see it differently. We see AI as a bridge, one that connects our newsroom to the people we serve, especially those who have been ignored for too long. Winning this award tells us we’re on the right path, and we’re just getting started.”
This recognition by WAN-IFRA positions Legit.ng at the forefront of AI innovation in African journalism and sets a powerful example for how local media can responsibly embrace cutting-edge technology while uplifting marginalised voices.
As Legit.ng celebrates this milestone, it also reaffirms its commitment to ethical journalism, inclusive innovation and the power of technology to tell stories that matter in every language.
Legit.ng is Nigeria’s #1 digital media platform, dedicated to publishing verified, people-focused news across politics, business, entertainment, and social justice. With a daily reach of over one million users, Legit.ng continues to lead conversations through technology-driven and inclusive journalism.
