Rita has an MBA (cum laude dissertation) as well as an honours degree in Literature and Philosophy.

Her advertising career spans three roles from Media Director, to Head of Data Analytics and Group Strategy Director.

Rita Doherty's brand responsibilities have seen her lend her sharp mind to Toyota, Coca-Cola, Eskom, Distell, Savanna, Klipdrift, Cell C, Lexus, SABC, Wimpy and Vodacom. She is also tasked with driving integration across all channels and group partners.