Advertising

All marketers and media companies that want to be relevant into the next decade are working hard to build direct...

The brief from Wahl was simple: “To create a truly South African piece of communication". But conceptualising the ad was...

Brands that tap into current social discussions will win favour with consumers, but they must do so in the right...

Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious...

The ASA has found Herbex to be in violation of its standards code for using testimonials claiming efficacy which were...

It is also proposed that the advertising of liquor products should be severely curtailed. Implicit is the ultimate idea to...