Advertising
TMO Exclusive: ‘We are fresh, we are new’ say owners of online radio sales house (with video)
Six months ago, two experienced radio professionals embarked on a bold new project, to create the first online radio ad...
Read more
ASA undergoes code review on road to recovery
The Advertising Standards Authority of South Africa is calling for submissions from the marketing sector for consideration for a Code...
Read more
Modern media sales teams positioned for changing environment
Modern media sales teams now are a far cry from those days of long, boozy lunches and contracts that ran...
Read more
The Granddaddy of all ad buys: The transformation of the Super Bowl ad experience
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad...
Read more
Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right...
Read more
AI won’t be biggest thing since sliced bread but WILL change TV advertising
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now...
Read more
