Advertising

Digital media planning has been given a boost with the announcement for the Digital Media and Marketing Association that audience...

Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons....

In a recent blog, Stick em in the naughty corner or learn to play darts, I suggested that the best way to...

Wimpy, an iconic brand within the South African breakfast market has once again successfully managed to put a smile on...

There seems to be a sense of cohesion appearing in South Africa, South African brands, brands that operate in South...

I wish to preach to you today, dear brethren, about perception, reality and the art of communication. Pay good attention...