Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and absorb relevant data to remain competitive... Read more
These 10 tips are the broad principles of new business, which the IAS Agency fine-tunes all the time to help agencies improve their hit rates with prospects. Annual Plan: Make sure that ther... Read more
Global media company, GroupM, has published a report on digital advertising around the world. Interaction 2016 covers consumer behaviour, technology and marketplace trends as well as figures... Read more
Today I watched a thought-provoking Persil Ad called ‘Free The Kids’. The video looks inside the minds of prison inmates to find out exactly how much they value their daily outdo... Read more
The divide between editorial and commercial, church and state in publishing traditions, is now a millstone for the industry. That old-school separation used to mitigate in favour of strong,... Read more
Media agency heads, almost to a man (and woman), believe the sector has to transform at the top. They also believes media agencies need to consciously upskill and maintain talent coming thro... Read more
