Media agency

Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective...

We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen. Now in the...

It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold.

Ironically, digital and TV saw the biggest rise in consumption but their revenues declined as advertisers' cash flow started drying...

It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to...

Despite the ‘noise’ of news coming from all directions – TV, radio, word of mouth (WOM), social media – Facebook,...