Agencies
On black female talent in the media agency space
The bottom line is that there are not enough black women in positions of influence and power in the advertising...
Read moreNew company takes a Nybble out of the independent media agency space
It takes a dollop of guts, a few tablespoons of confidence and a whole lot of chutzpah to launch a...
Read moreStay visible as we’re facing a new way of connecting with consumers
Staying dark and invisible in these trying times is not an option, because this tactic allows competitors to occupy consumers'...
Read moreSocially antisocial: The impact of COVID-19 on social media consumption
There is an ancient Chinese curse that says, “May you live in interesting times”. This has certainly rung true in...
Read more‘Enochlophobia’: A post-COVID phenomenon
Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world...
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The gradual shift from age and gender to audiences
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially...
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