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The term “campaign” is outliving its purpose in the advertising and marketing world. The concept is too linear and implies...
Read moreDetailsIn the latest edition of The Media magazine we wrote a piece on a number of foreign companies who are...
Read moreDetailsInitiative Media South Africa had its most successful financial year to date with 27% growth in billings year on year...
Read moreDetailsOPINION: So, the theme running through the August edition of The Media was women. And accordingly, it was only right and...
Read moreDetailsAn afterthought in the English dictionary can be described as an idea, response, or explanation that occurs to one after...
Read moreDetailsI saw this on my feed the other day and it really made me think, 'Wow - the world is...
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