Digital

With influencer marketing currently being the talk of the town, brands need to watch out for signs of fake influencers...

Earlier this year, Nflu#ntial conducted a digital survey to gain insights specifically into South African consumers’ social media behaviour and...

As chief marketing officers of two of the top five global advertisers, Unilever and Procter & Gamble respectively, Keith Weed...

Research conducted at the University of South Africa has found there’s a huge disconnect between the privacy that consumers expect...

Mobile networks are among South Africa’s most unpopular organisations and constantly poke consumers in the chest both from then point...

Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online...