Digital
TheMediaOnline's latest news on online and interactive media.
Deciphering those proxy metric ghettos
The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics....
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Being busy versus being productive
The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of...
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Content is currency – how wealthy is your brand?
Most people don't realise that I started my career in the music industry. Prior to my digital marketing ventures, I...
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Help! The pros and cons of using SMS in a crisis
SMS is the perfect emergency communications channel, right? People always have their phones with them, especially in an emergency; you...
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Maverick DNA spawns iMaverick, Africa’s first iPad daily newspaper
In what is a first for South Africa – and Africa – the Daily Maverick is launching the first daily...
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Online reputation management enables the real-time organisation
Online reputation management (ORM) tools are rapidly moving into the mainstream as companies around the world look for ways to...
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