Research
Targeting and engaging with the New Consumer (With pics)
CYBERTORIAL* The New Consumer prioritises progress and development, and seeks this through new experiences and wealth gain. In order for...
Read more
Limited spaces available for the 18th PAMRO All Africa Media Research Conference
The 18th annual PAMRO conference will take place from 27-30 August 2017 at the Vineyard Hotel in Cape Town, South...
Read more
The youth: Unapologetic, unfiltered, restless and aspirational
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young...
Read more
TAMS and trends: Becoming accustomed to credible television research
The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the...
Read more
First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has...
Read more
Consistent metrics needed, or online ad growth at risk
A research project that set out to discover how connected adults behave in their consumption of and attitudes towards the...
Read more
