Research
Not the right time for ‘copy and paste’ media research
Four media research experts share their views on the issues and the trends ahead for the media research sector in...
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EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the...
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PwC defends its media research report
Research and auditing firm PricewaterhouseCoopers South Africa (PwC) has defended its annual PwC Entertainment and Media Outlook forecast, after media...
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Making the case for crowdsourcing OOH audits
Traditionally out of home audits are complex and expensive and many markets on the African continent lack even the most basic...
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How to succeed in customer service
Ask Afrika’s Orange Index conference highlighted many of the ways brands and government can succeed with customer service. Winners of...
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Reaching consumers through real-time research
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad...
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