Research
Ten African media trends in focus
If you want to play in Africa, you can’t afford to snooze. The growth in smartphones means more people have...
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A year of big moves for media research
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at...
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Brands get ready – Gen Z are growing up and ready to challenge
A new AdReaction study from Kantar Millward Brown, released today, reveals Gen Z has its own distinct behaviours, attitudes and...
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Radio research’s vital signs looking healthy
The November 2016 BRC RAM (Radio Audience Measurement) results were released recently. Having spent decades in the industry, dutifully attending...
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Authenticity and transparency: Why getting to know GenZ is vital in 2017
Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to...
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Beyond brand: The business shift from consumers to community
The building of brands has defined business activity across the world for the better part of the last 30 years....
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