Three ways news media can thrive in the new world
News outlets have a very specific opportunity. They are trusted by their audience and they are able to convey a ...
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Tag: ad revenue
Reminiscing about the good old days at Radio Today, and positioning for the future too
On air for 22 years, Radio Today has seen its share of ups and downs. A year ago it was ...
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World Press Trends 2017: The audience-focused era arrives
The results of WAN-IFRA’s annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism, as ...
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South Africa’s top performing magazines: Some flowers among the fields of weeds
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have ...
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Lego vs Daily Mail strikes at paper’s weak spot: Its advertising revenue
Perhaps providing a welcome diversion to all the apocalyptic press reaction following the election of Donald Trump is the news ...
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How online advertising can work in a world of ad blockers
Ask online advertisers what their biggest headache is today, and they will probably say ad blockers, which are browser extensions ...
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