‘StreamScam’: Connected TV households’ devices fraudulently spoofed
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...
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Tag: ad tech
New programmatic DOOH standards established by ad tech leaders
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help ...
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Marketers are going to be OK with Google’s killing the cookie (for good)
Are you ready for a Google-centric advertising world? That’s what is about to happen. Last week Google announced plans to ...
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The website cookie jar
We, in our business, use cookies transparently to make sure that advertising matters for brands, publishers and most of all, ...
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Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...
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Why ad tech is crucial for publishers
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways.
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