Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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Tag: Advertising Media Forum
The unsung heroes of the advertising mix
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...
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Nurturing talent in the media industry
Join the MOST Awards discussion at 10am on 5 August to find out what the industry is doing to attract, ...
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Is the media industry retaining talent?
The driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are ...
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Advertising the advertising industry
There is the old adage that says “the shoemaker’s son always goes barefoot”. We think the advertising and communications industry ...
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Insource or outsource? Appreciate upsides and downsides before taking action
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
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