From reach to results: How South African media is changing
Media fragmentation is reshaping South Africa, making relevance and engagement more important than reach. Commerce-led media is a major opportunity, ...
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Tag: Advertising Media Forum
As AI becomes the norm, humanity becomes the advantage
AI has become a cliched topic in the boardroom and it has already started to change how we operate as ...
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Advertising: Are we still brave and crazy?
The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured ...
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AMF backs Pulse Media Leadership Conference
The Advertising Media Forum (AMF) is premised on advancing the advertising media industry through sharing information, oversight and education. A ...
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Communication strategy has never been more critical, or more endangered
Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into ...
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The next frontier in South African media planning
For over a decade, South Africa’s media industry has been driven by a relentless pursuit of performance. Every click, view ...
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