Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger on the pulse of today’s extremely diverse consumer au... Read more
Join the MOST Awards discussion at 10am on 5 August to find out what the industry is doing to attract, nurture and retain its rising stars. Read more
The driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are the fuel that drives the industry. Read more
There is the old adage that says “the shoemaker’s son always goes barefoot”. We think the advertising and communications industry has a habit of being the shoemaker in this fable. Read more
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. Read more
The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion. Read more
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