Insights beyond industry data
The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers ...
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Tag: Advertising Media Forum
Next generation: AMF bridges funding and experience gap for UJ students
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...
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Small and start-up media agencies pay the cost for payment terms
The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies ...
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TV data – let’s move along, now!
I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...
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The TV waiting game – is it necessary?
The Broadcast Research Council of South Africa (BRC) recently presented the latest BRC TAMS panel universe update. Since the BRC ...
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Measuring how people live, not necessarily by what they have
Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), ...
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