How Amazon will impact the entire advertising ecosystem
We have been hearing much about Amazon challenging the digital marketing duopoly. But the impact of Amazon’s continued expansion in ...
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Tag: advertising
The problem with the generation gap? Marketeers keep falling into it
Google the phrase 'generation gap' and you’ll be rewarded with 16.5 million results to sift through. Even Bing will find ...
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Awards Wrap: IAB SA calls for committee nominations, RSG and AKTV collaborate in radio drama competition
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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It’s all TV
Two important headlines from MediaPost this week: 'Total TV Viewing Hits 4-Year High In January' and 'Linear TV "Down, Streaming ...
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Packaged to prosperity
In a landscape of rapid change and evolving consumer habits, the MENA region stands at the forefront of retail transformation. ...
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Brands bridging generations
The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success. ...
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