The psychology of consumer behaviour in the purchasing decision process
As a marketer, it is important to understand the consumer behaviour factors that influence decision making to best guide consumers ...
Read moreDetails
Tag: advertising
Crossing the content divide
To succeed in this new era, media owners must offer a personalised approach based on sound strategy, creating value for ...
Read moreDetails
Human connections lie at the heart of the MOST Awards
The media industry has undergone breathtaking changes since the inception of MOST Awards back in 2009. Yet these awards retain ...
Read moreDetails
Awards Wrap: Effie dialogue coming up, Eat Out Awards judges revealed, MOST Awards 2023 dates announced
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.
Read moreDetails
What role does the media have in the age of AI?
The media industry has a unique opportunity here. I fear that if they don’t look to address it, AI could ...
Read moreDetails
Dentsu Africa come out on top at the 2023 Pitcher Awards
Dentsu Africa have once again pulled out all the stops at the sixth edition of the much-anticipated Pitcher Awards, walking ...
Read moreDetails
