Making waves in the media industry
Media Agency Legend Merissa Himraj is renowned for being invested in the media agency business as well as the employees ...
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Tag: advertising
Does data kill or amplify creativity?
As the use of data grows in importance in running businesses, marketers are looking to use data to improve advertising ...
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Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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Reaching an engaged audience on the lookout for local advertising
Media24 recently presented the findings from research conducted using their Forum24 online panel. The results confirm a high level of ...
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Media Moves: RAMS temporarily on hold, Tasmia Ismail heads up consolidated Media24 ads division, Joe Public United opens in Durban
The Media Online’s weekly round up of people, account and business moves in media.
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Reimagined advertising strategies for an evolved television audience
Despite the rapid adoption of over-the-top television services brought on by the pandemic, linear television is still very much alive ...
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