Retaining customers for the long term: Three waves of retail customer engagement
New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink ...
Read moreDetails
Tag: advertising
Purpose-driven ads: Reaching wider, while doing good
Funded through digital and out of home advertising, purpose-driven ad campaigns yield industry performance-driven metrics, as well as positively measured ...
Read moreDetails
IAB SA invites industry members to tender for role as online measurement partner
The IAB SA Executive Board and the IAB SA Future of Measurement Committee is searching for an official online audience ...
Read moreDetails
Message, medium, method: How radio delivers insights-driven content marketing
Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field ...
Read moreDetails
How to be risk aware with your media contracts
In a year that is turning out to be pitch heavy, anyone working in media and marketing may find themselves ...
Read moreDetails
Impact in just 280 characters: It’s time for more brands to Tweet
If you didn’t launch your new brand, product or service on Twitter, did you launch at all? With over 192 ...
Read moreDetails
