How to spot a creative content opportunity, promote brand relevance and drive change
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...
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Tag: advertising
Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Gamification, a new level of engaging with your brand audience
By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that ...
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Webinar | How to navigate the shifting media landscape and the mega trends for 2021
The question is: what has been the effect of Covid-19 on the traditional eyeball and eardrum giants of print, radio ...
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An industry lifeline: Media Host ‘tunes in’ to radio
Media Host’s television monitoring platform Adlytics tracks over 300 television stations across Africa. Our Adstream digital asset management platform delivers ...
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Media measurement market fragmenting just like media consumption
Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.
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