This is the time to (re)read ‘Snow Crash’ and ‘Understanding Media’
Simply put, the digital future we've long imagined is hurtling toward us, much faster than most are prepared for.
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Tag: advertising
‘Femvertising’: Girl power marketing in Women’s Month
While we focus on women in South Africa during the month of August, I would like to take a moment ...
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Your ultimate marketing survival strategy for the recruitment industry
Business literally changed overnight when President Cyril Ramaphosa announced a national lockdown to curb the spread of COVID-19. How can ...
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Hyper-lekker, hyper-logical, and hyper-local! Impact is a function of location
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...
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Should your brand self-isolate during a pandemic?
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. ...
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SuperSport launches new channel line-up to give your favourite sport a home of its own
SuperSport is dropping the channel numbering system it has used for years in favour of a thematic offering around individual ...
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