Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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Tag: advertising
The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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How to podcast successfully according to Gareth Cliff
An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to ...
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Do you qualify for SABC’s 25% bonus advertising airtime?
As part of the Competition Tribunal's Order of 27 February 2019, the South African Broadcasting Corporation (SABC) will give bonus ...
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Nielsen launches YouTube mobile in-app measurement for South Africa
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics ...
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When does native advertising become ‘deliberately deceptive’?
A recent ruling by Press Ombudsman Pippa Green, responding to a complaint by Rhodes University journalism lecturer, Simon Pamphilon, highlighted ...
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