Do digital brands need a new metric for planning TV?
Is the traditional way of TV planning still valid for digital brands in a time when marketers are under pressure ...
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Tag: advertising
The best 2019 Cricket World Cup adverts
A massive tournament like the Cricket World Cup provides brands with an opportunity for mass exposure through innovative advertising campaigns.
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The SABC is so close, yet still so far
The SABC is a gold mine. Management just needs to find out fast where to dig sustainable shafts instead of ...
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Lizelle McConnell to join executive management team of Tractor Outdoor
Change is the name of the OOH media industry game, and with change comes opportunity. Lizelle McConnell has proven her ...
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What WON’T happen in Cannes this week
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness ...
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World of Media: Condé Nast targets consumer experiences, Sky to double down on original content, Who will pay for digital news?
The Media Online's weekly round-up of need-to-know, global media stories
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