Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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Tag: advertising
Why we still need the TV upfronts in 2019
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data ...
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Accenture/Droga5: Future-proofing or a ‘mismatched case of calculators meets crayons’
Predictably the initial reaction to the alliance is that of “mismatched case of calculators meets crayons”. Britta Reid analyses the ...
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Downs and ups: Post-election Ramaphoria could herald upswing in media fortunes
South Africa's pivotal general elections are exactly a month away today. What can our media sector anticipate afterwards? A top ...
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D2C brands know they must get past creative egos for ads that work
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder ...
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In the dark: How loadshedding impacted on TV viewing and advertising
Media agencies, servicing clients with media auditors, would do well to initiate discussions around the issue of loadshedding and TV ...
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