Tag: advertising

Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want ...

The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.

Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach ...

Radio is an immediate medium with high engagement levels. Immediacy and engagement are two critical factors for any lead generation ...

The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.

Artificial intelligence could take away the human element in media design, something which Tshegofatso Serumula is both fearful of and ...