Creative director sat down to write article and you’ll never believe what happened next!!
According to a recent study of most clickable headlines in social media, the phrases above have the highest chance of ...
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Tag: advertising
Cultural shift: The MultiChoice journey towards transforming to a digital mindset
An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What ...
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Do not ‘skip ad’: Captivating advertising that breaks through the clutter
The motto of this story is that if you want to get someone’s attention in this day and age, then ...
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Marketing gets Naked: It’s about the bottom line
Stripping away all the outer layers to reach marketing's raw core is what next year's Nedbank IMC Conference is all ...
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Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...
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Is it too early to predict 2019?
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for ...
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