Gap back-to-school ‘hijab ad’ ignites social media
Gap is not the first clothing brand to show a woman wearing a headscarf. In 2016, Dolce and Gabbana introduced ...
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Tag: advertising
World of media: Global ad revenue shows strong signs, Dentsu One’s Honda cat scores 27 million views in one day, United Airlines reviews global media
The Media Online's weekly round-up of global media stories.
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The art of integration: Making multi-channel campaigns work
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.
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Advertising is obsolete: Here’s why it’s time to end it
As Ramsi Woodcock argues in a recent article in the Yale Law Journal, if the only justification for advertising is that ...
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More wine than beer, but fruit juice is king: What Hubble has learned about Uber passengers
With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, ...
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Soccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, head of content marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a ...
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