No surprise, content is king! But don’t only blame media when your advertising campaign fails
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...
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Tag: advertising
Behind the scenes goings-on at Primedia Group
Describing it as one of the most profitable media companies in South Africa, Primedia Broadcasting CEO Omar Essack is optimistic ...
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Taking over the world: Is ‘Foogle’ all bad?
The plain and simple truth is that Facebook and Google HAVE taken over the world... should we be worried?
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Lisa MacLeod in The Hotseat: Keeping journalism relevant and sustainable in the ‘post-truth’ world.
Lisa MacLeod was recently elected vice president of WAN_IFRA. Head of digital at the Tiso Blackstar Group, MacLeod is the ...
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World of Media: FBI investigates US media trading practices, Sorrell pops up in Cannes, Burger King Russia slammed for its pregnant advert
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...
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Quality, cost effective broadcast advertising monitoring
Adstream and Adlytics. Media Host has two seriously useful tools for advertising agencies and big brands to take advantage of.
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