The 360-degree campaign: Time to hold hands with a publisher
The 360-degree campaign is the way we have to speak to our consumers. At Soccer Laduma our experience in following ...
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Tag: advertising
Diary of a #CannesLions2016 judge: Duking it out for a Grand Prix
Eoin Welsh is one of nine South Africans elected as judges at this year’s Cannes Lions Festival of Creativity. Cannes judging ...
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Diary of a #CannesLions2016 judge: Drones, clones, bones
Eoin Welsh is one of nine South Africans elected as judges at this year's Cannes Lions Festival of Creativity. Here ...
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Hear Me Move: How to craft an award winning PR campaign (With Pics)
There’s a belief that more money automatically equals a better PR campaign. But that idea has been proven wrong, by ...
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It’s a retro revival, baby!
While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers’ ...
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Hidden economy: Reaching and understanding stokvels
Busi Skenjana, CEO and founder of BSK Marketing & Associates, recently presented at the Abstract Club, sponsored by Ads24. Daya ...
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