Is it or is it not advertising? Or is it advertainment?
I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch ...
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Tag: advertising
Media, marketers, advertisers living on a different planet
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch ...
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Briefly… MOST aims to break its record in number of votes
The MOST Awards, now in its sixth year, aims to break last year’s record of 6342 votes. The number of ...
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World Press Trends: Print and digital together increasing newspaper audiences
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk ...
Read moreDetailsWrapping up advertising’s ‘wear out’ factor
Many marketers ask the question, 'when does my ad wear out'? Well, when it comes to television, the truth is ...
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Making big bucks but adding clutter to airports
Advertising at airports is hugely lucrative but not everyone is happy with the way in which this environment is being ...
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