Dear John Oliver, you’re wrong…
US comedian John Oliver on his HBO show, Last Week Tonight, laid into native advertising, saying it revealed a "bleak media ...
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Tag: advertising
Newspapers, listen to your ad sales reps
Chris Botha agrees print media is going through a very tough time but he believes there is a lot that ...
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Time to shift the media research paradigm
If you’re a parent, you’ll know that profound feeling of awe when you wake up one day to find your ...
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Survé – scientist, entrepreneur, capitalist – positions INMSA for growth
Dr Iqbal Survé and his Independent News and Media SA group (INMSA) are big news. Articles penned by his own ...
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How native advertising and editorial content can work hand-in-hand
There’s a new buzzword making waves across the digital sphere. If you haven’t been hiding under a rock, you’ll know ...
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Media strategy in the age of sharing
Martin MacGregor says it is time to strategise around just how shareable our ads can be. In our industry, the ...
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