How native advertising and editorial content can work hand-in-hand
There’s a new buzzword making waves across the digital sphere. If you haven’t been hiding under a rock, you’ll know ...
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Tag: advertising
Media strategy in the age of sharing
Martin MacGregor says it is time to strategise around just how shareable our ads can be. In our industry, the ...
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I’m a Jew, not a pig
The Mail & Guardian recently carried (what appears to be a) plea to Pick n Pay to stand against cruelty ...
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Is it or is it not advertising? Or is it advertainment?
I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch ...
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Media, marketers, advertisers living on a different planet
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch ...
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Briefly… MOST aims to break its record in number of votes
The MOST Awards, now in its sixth year, aims to break last year’s record of 6342 votes. The number of ...
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