The MOST Awards, now in its sixth year, aims to break last year’s record of 6342 votes. The number of votes achieved in 2013 was phenomenal given the size of the local media industry. But, Wag the Dog Publishers, host of the annual MOST Awards, aim to top this in 2014. There is not much time left, voting closes on 30 June 2014.
Click here to vote and help Wag the Dog get the MOST votes ever. Alternatively, go to The Media Online and click on the blinking sheep vote button or on the animated leaping sheep banner ad. This could be your year, or your company’s year to stand out from the flock. It’s your chance to be heard.
This call to action for all media owner and media agency professionals is in support of awards for the media people, by the media people. It provides a voice regarding the state of the industry. The anonymous survey allows one to rate the level of proficiency of service providers. The MOST Awards celebrates service excellence in the media owner and media agency sector.
“Simply put, we seek to enhance the relationship between media agency personnel and the sales and marketing teams within media owners. Ultimately better service, communication and delivery levels rub off on clients who apportion a large chunk of their marketing budgets to advertising in our media. An independent and flourishing media is vital in our country. In addition, many successful agencies and owners have bought the research and applied our criteria to their employee KPA’s. It is rewarding to see the level of participation and enthusiasm for the MOST Awards,” says Sandra Gordon, founder of the MOST Awards and CEO of Wag the Dog Publishers.
Keeping a close eye on the research methodology and process is Brad Aigner, MD of independent research company Freshly Ground Insights (FGI), “Ensuring high levels of participation in the survey is fundamental to ensuring that the sample is representative of the media industry. At the start we fine-tuned the criteria to represent what media agencies and owners believe is most important to them in respect of service and delivery levels.”
Talented front men of the media industry, the journalists, presenters, editors, and to some extent producers, are often publically recognised. Gordon recognised a gap in the market for an awards ceremony that recognises the people behind the scenes in the media industry. The men and women who spend their days looking after the bottom-line. The MOST Awards soon became an industry benchmark.
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