media owners | The Media Online

Push the reset button and look at Sales 101 for 2021

Posted By: TMO Adson: November 26, 2020In: Advertising, Partner Content

[PARTNER CONTENT] Media owners have been scrambling to hang on to their advertising revenue streams. It feels like the right time to push the reset button and look at Sales 101 for 2021. Read more

Journalism makes blunders but still feeds democracy: an insider’s view

Posted By: The Conversationon: September 18, 2020In: Press

Anton Harber has a new book out, 'So, For the Record: Behind the Headlines in an Era of State Capture'. Politics editor Thabo Leshilo asked the author to provide the highlights. Read more

Media practices while waiting for emergence

Posted By: Derek Abdinoron: May 19, 2020In: Opinion

The media landscape, and the underlying economy which defines it, is making a mockery of strategies written up in more predictable times. Read more

How artificial intelligence can save journalism

Posted By: Patrick Whiteon: May 08, 2020In: Digital

The future of journalism — and its survival — could lie in artificial intelligence, and should be at the heart of its business model in the future. Read more

Five reasons SA brands and agencies need a media buying agency that’s an expert in Africa

Posted By: TMO Adson: April 05, 2020In: Broadcasting, Partner Content

[PARTNER CONTENT] Understanding the ins and outs of paid media can be challenging for most business owners venturing into the rest of Africa. Read more

It’s a fact: Emotional clickbait always wins

Posted By: Chris Bothaon: March 13, 2020In: Opinion

Let’s look at the facts and figures. Let’s crack a book open and do some of our own homework on a topic before being dragged down an emotional rabbit hole. Read more