Cracking the Gen Z code: Engage, influence, win
With $33 trillion to spend over the next decade, Generation Z cannot be ignored. Suss, cancelled, ghosted… At 44, I ...
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Tag: advertising
The impact of Google’s cookie u-turn
In what has caused a seismic wave in the global advertising industry in the last two weeks, Google announced on ...
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Awards Wrap: Good Hope FM launches Warrior Women Awards, Redstar SA shines at Bookmark Awards, FNB leads the pack as Most Valuable Brand in South Africa
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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The spear of digital transformation
The role of chief marketing officers (CMOs) has significantly evolved due to changes in consumer behaviour and the emergence of ...
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Cutting marketing spending often backfires on businesses
Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can ...
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Marketing without a budget: Three hacks for small businesses
Trying to navigate marketing without a budget? It's a common challenge for small businesses. But before you sit back, watching ...
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