Tag: AMASA

The Media Online's weekly column delivering news of account wins, people moves and media business news.

Raising sponsorship for media awards and events is not for sissies. For sponsors, the opportunity to engage with audiences, agencies ...

The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.

The Media Online's weekly column delivering news of account wins, people moves and media business news.