Visions into 2020 and beyond: Trends set to shape the digital landscape
In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these ...
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Tag: analytics
A different perspective on measurement for the non-analytical mind
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing ...
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Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences
Personalisation succeeds when companies make it easier for customers to engage, buy, and consume what they want versus the outdated ...
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Duration weighting in video ad measurement: Time matters
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...
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Media beyond the numbers: Is media really just about the numbers?
The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...
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Metrics and measurement maketh brand equity
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't ...
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