RIP Barbara Cooke, trailblazer and fiercely independent thinker
Regarded as the doyenne of the South African advertising research sector, Barbara Cooke died on 5 June at the age ...
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Tag: Barbara Cooke
A life well lived as industry bids farewell to AMPS
The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed ...
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The Media celebrates women in media
The Media magazine pays tribute to some of the most influential women in the broader media industry. Joanna Wright seeks ...
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Why research by media owners is so important
AMPS is the media currency for the buying and selling of advertisements in the various media. And, in general terms, ...
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It’s a question of… DIGGING deep into the shifting media landscape
The constantly evolving media landscape, buffeted by changes in technology, tautly stretched budgets and shifting goalposts, requires media planners and ...
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The SAARF Levy: A short history…and a review of the current situation
Wag the Dog Publishers recently hosted a panel discussion titled: Demystify: Newspaper Research. One of the panelists was the doyenne ...
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