Once upon a time property development group, which included LA Times publisher Harry Chandler, built a large sign – essentially a billboard – on an unnamed mountain in Los Angeles. Read more
To celebrate Global Entrepreneurship Month, South African Breweries (SAB) is promoting small businesses with free OOH advertising. Read more
OOH CASE STUDY: Johannesburg commuters driving along Barry Hertzog and Empire Road may have been shocked this past week to see a billboard on fire. While this was the perception created, the... Read more
Dentsu Aegis Network Tanzania recently flighted a billboard for their Ndovu brand strategy with a clever play on words, creating not only a lasting impression in the minds of consumers but c... Read more
CYBERTORIAL* Dedicated, passionate, knowledgeable, efficient and available! MMAP now sells for over 150 different OOH media owners, with a national coverage. Operating out of its funky offic... Read more
The efficient and organised but tolerant and patient way that is so redolent of Japanese culture reminded Justine Cullinan of three big marketing lessons. There is nothing like an overseas h... Read more