Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more ...
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Tag: billboard
Beyond metrics: Trust is crucial to brand building
What do global brands like Google, Coco-Cola and Apple have in common? Other than being instantaneously recognisable by their corporate ...
Read moreHero creative work: How AI will impact on advertising and media in 2023
Artificial Intelligence will slowly start its journey to necessity in the advertising world in 2023.
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First hybrid billboard in SA offering the omni-presence of static and the flexibility of digital billboards
Outdoor Network has strengthened its market-leading position in the South African Out of Home industry by launching an innovative hybrid ...
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The power of creative to Shout 4 Good
For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful ...
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pDOOH comes of age
Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way ...
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