Tag: Boo! Media

Every business in the past two years has had to reengineer its strategy to meet the challenges and demands of ...

The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities.

When a brand wants to advertise in a mall, it approaches a media owner who takes care of facilitating this ...

The possibilities of mall media, a little-understood OOH medium, are a creative option for brands. “Mall media can build new brands, remind ...

South African cities are not blessed with wide pavements and long boulevards that enjoy major pedestrian footfall, as found in ...

The out-of-home industry is a maze of legalities and regulations. Just how legal is illegal? Kim Novick finds out how ...