While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. Read more
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. However, this approach does more damage than good. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
The most imminent AI solutions for marketers include anticipating future customer purchases, improving media buying, and monitoring social media comments to determine brand affinity and tail... Read more
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